top of page

Issue 1 Spring

Editorial: Thoughts on Marketing Management Journal
Brian N. Rutherford, Kennesaw State University
Download PDF

 

How Social Media Use By Salespeople Translates into Sales Performance: The Mediating Role of Sales Strategy
Aniefre Eddie Inyang, The College of New Jersey
Download PDF

 

Is Store or Service Satisfaction More Important to Customer Loyalty?
Thomas L. Powers, University of Alabama at Birmingham
Eric P. Jack, University of Alabama at Birmingham
Seongwon Choi, Trinity University
Download PDF

 

When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships
Heather Monteriro, Hickory Ridge group, LLC
Jacqueline K. Eastman, Georgia Southern University
C. David Shepherd, The Citadel
Kevin L. Eastman, Georgia Southern University
Karl Manrodt, Georgia College & State University
Dora E Bock, Auburn University
Download PDF

Issue 2 Fall

Editorial: Thoughts on Marketing Management Journal
Brian N. Rutherford, Kennesaw State University
Download PDF

Market Orientation and Country Markets: A Search for Its Globalness and Role in Competitive Advantage of Firms 
Samit Chakravorti, Western Illinois University

Download PDF
Root, Root, Root for the Home Team: The Persuasive Ability of Salesperson Perceived Team Identification in the Buyer-Seller Dyadic Exchange
Cameron Duncan Nicol, Union University
Robert Allen King, West Texas A&M University
Darin White, Samford University

Download PDF
Can Social Media Ads Facilitate Retail Therapy? An Investigation of Psychological Outcomes of Ad Engagement in College Females 
Alissa Russell, Saint Mary’s College
James Rogers, Saint Mary’s College
Download PDF

  • Facebook
  • LinkedIn

©2024 Marketing Management Association

bottom of page