Issue 1 Spring
Editorial: Thoughts and Directions for Marketing Management Journal
Brian N. Rutherford, Kennesaw State University
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Value Contribution of Personal Selling and Direct-to-Consumer Advertising in the Pharmaceutical Industry
Rebecca Dingus, Central Michigan University
Raj Agnihotri, University of Texas-Arlington
Michael Y. Hu, Kent State University
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The Role of Prior Sales Experience of Buyers and Duration in Buyer-Seller Relationships
Scott C. Ambrose, Embry-Riddle Aeronautical University
Nwamaka A. Anaza, Southern Illinois University Carbondale
Brian N. Rutherford, Kennesaw State University
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Salesperson Networking Behaviors and Creativity: Exploring an Unconventional Relationship
Michael T. Krush, North Dakota State University
Raj Agnihotri, University of Texas at Arlington
Gerrard M. Macintosh, North Dakota State University
Ashish Kalra, The University of Texas at Arlington
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The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
Rajesh Iyer, Bradley University
Jacqueline K. Eastman, Georgia Southern University
Ruppal W. Sharma, Indian Institute of Foreign Trade
Kevin L. Eastman, Georgia Southern University
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An Empirical Study of Consumer Motivations to Use In-Store Mapping Application
Selcuk Ertekin, Brenau University
Susie Pryor, California State University San Bernadino
Lou E. Pelton, University of North Texas
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