Journal Overview
MMJ is an open access publication of the Marketing Management Association, and is indexed with EBSCO, ProQuest, and Google Scholar. The journal uses a double-blind review process and there are no submission or article processing charges associated with MMJ. The 2024 acceptance rate was 20%.
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ISSN 1534-973X, E-ISSN 2329-9762
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Aim of the Journal
MMJ is a leading platform for advancing knowledge in marketing management by fostering inclusivity and embracing diverse perspectives. It welcomes submissions from scholars, practitioners, and industry experts worldwide, ensuring a broad representation of contexts, cultures, and viewpoints. MMJ publishes cutting-edge research contributing to marketing theory, practice, and policy. It promotes interdisciplinary approaches by welcoming studies from related fields such as economics, psychology, sociology, technology, and environmental science.​
Editorial Team
"My vision for the journal is to be the international go-to journal for bringing theory to life. Whether a piece advances theory or focuses on advancing a specific area, the work published will enrich academics and practitioners and ultimately continue to create value to advance marketing for the good of society."
Laura Muñoz, MMJ Editor-in-Chief
Jose Saavedra Torres, Ph.D.
Associate Editor
Northern Kentucky University
Laura Muñoz, Ph.D.
Editor-in-Chief
University of Dallas
