Issue 1

Experiential Marketing Projects:  Student Perceptions of Live Case and Simulation Methods
Jill K. Maher and Renee Shaw Hughner
Download PDF

Do Student Grades Affect Student Numeric Ratings of Marketing Professors?  Applying Attribution Theory to Help Answer This Question
Jerry Gotlieb and Ron Milliman
Download PDF

The Successful Preparation and Development of Future Marketing Professionals:  A Recommended Methodological Framework
Sharyn Rundle-Thiele, Rebekah Bennett and Susan Dann
Download PDF

Anthropological Approach to Consumer Behavior:  A Marketing Education Case of Teaching and Learning
Robert Tian
Download PDF

A Comparison of Professor and Student Viewpoints Regarding Attendance and Excused Absences
Nancy K. Keith, Melissa S. Burnett, Charles E. Pettijohn and Peggy S. Gilbert
Download PDF