Issue 1

Experimenting with Team Norms in a Marketing Simulation
Sandra Mottner
Download PDF

A Recipe for Success:  How Crossfunctional Projects Motivate MBA Students, Bring the University and Local Community Closer, and Keep the AACSB Happy
Tanja Steigner, Kevin R. Coulson and Bhanu Balasubramnian
Download PDF

An Exploratory Analysis of Sales Education Practices and Sales Skills, Attitudes, and Behaviours in MBA Programs:  The United States and The United Kingdom
Charles E. Pettijohn and Linda S. Pettijohn
Download PDF

Student Course Perceptions:  A Perceived Each-of-Use – Perceived-Usefulness Framework
Somjit Barat, Rajasree K. Rajamma, Mohammad Ali Zolfagharian and Gopala Ganesh
Download PDF

Deepening Multicultural Marketing Instruction:  The Universal and Temporal Dimensions of Ethnic Diversity
E. Vincent Carter
Download PDF

Managing the Service Component in Academics:  Practical Advice for Scholars
Nancy D. Albers-Miller
Download PDF