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Welcome to MMA
The Marketing Management Association is the leading coalition of marketing educators and scholars dedicated to advancing practical knowledge and skills in the classroom and in the marketing discipline.
Our Values
Building Relationships
Fostering Professional Development
Advancing Marketing & Pedagogical Research
Creating an Inclusive Learning Community
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MMA in Action: Fall 2026 Conference Highlights
New Orleans | September 23–25, 2026
Our Fall Educators’ Conference brought the MMA community together to share research, explore teaching approaches, and connect with colleagues. Workshops, presentations, panels, and teaching competitions sparked conversations about AI, experiential learning, and the future of marketing education.
Thank you to the presenters, attendees, exhibitors, sponsors, and volunteers who contributed to the conference. Explore highlights from New Orleans and find your next opportunity to participate in MMA.
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