VOLUME 4 – SUMMER 2004

Table of Contents

EDUCATIONAL RESEARCH

• Marketing Education: Perspectives of Highly Involved E-Business Practitioners, p. 1
  JoAnn K. Linrud, Central Michigan University
  J. Holton Wilson, Central Michigan University

• An Examination of Intrinsic And Extrinsic Motivational Factors That Affect Research
  Productivity of Marketing Academicians, p. 9
  David L. Kurtz, University of Arkansas
  Jeremy Kees, University of Arkansas
  Travis Tokar, University of Arkansas

• ACT/SAT Scores and Academic Performance Of Business Students: Are Marketing
  Majors Different?, p. 16
  Praveen Aggarwal, University of Minnesota Duluth
  Rajiv Vaidyanathan, University of Minnesota Duluth
  Linda Rochford, University of Minnesota Duluth

• Your Teaching Reputation: A Little Bit of "Vegas" Goes a Long Way!, p. 25
  Melissa Moore, Mississippi State University
  Robert Moore, Mississippi State University

• Internet Utilization in the Marketing Strategy Class: Using Best Practices Websites, p. 31
  Marcelo Eduardo, Mississippi College
  J. Bryan Hayes, Mississippi College
  Rice P. York, Mississippi College
  Sharon Seay, Mississippi College

• CUBLO: A Measure For Core Universal Business Learning Outcomes, p. 52
  Christopher D. Hopkins, Clemson University
  Charles R. Duke, Clemson University

PROFESSIONAL DEVELOPMENT